Since 2014 Dawes Highway Safety has been working with some of the most safety conscious fleet operators in the country. We are at the forefront of the culture change towards upgraded side guards and effective safety systems otherwise absent on the market. We have grown rapidly turning our innovative ideas into formally recognised solutions acknowledged by safety schemes and the insurance industry alike.

Our team is dedicated to pushing the boundaries of automotive engineering to maximise the safety of vulnerable road users. We are motivated by social responsibility and the need for advancement of road safety to protect cyclists and pedestrians on the road, while still meeting the needs of industry.

Our vision is to build upon the very strong partnerships that we have created with leading road safety organisations, national policy makers and international think tanks.

We work closely with leading road safety professionals and cycle interest groups, as well as flagship companies and household names in the construction, freight and transport industries. Every aspect of what we do is formed by listening to the experience and views of those communities, and ensuring their needs are met.

Our product range includes PeoplePanels®, aluminium infills, safety signage, exchanging places mats, accreditation & safety scheme stickers, and much more! We are very proud to be a British company based in North Hampshire and all of our pioneering products are designed and manufactured in the UK.