James Ashford is a leading voice in vehicle safety and compliance, known for his work as a vehicle safety influencer and trusted advisor on critical issues such as the Direct Vision Standard and General Safety Regulations. As UK National Sales Manager at Brigade Electronics, James drives innovation for road safety and technology. With extensive experience across a wide range of transport sectors, James supports clients in developing robust safety operations and ensuring their fleets are equipped with the latest technology to prevent collisions. His mission is to empower fleet operators with real-time data that enhances operational efficiency, compliance, and—above all—road safety.