Simon has spent over 25 years working with technology across the supply chain logistics, automotive and commercial OEM industries.

He spent 10 years working in commercial and country manager roles with a leading tracking and telematics business, working with many global brands across the retail, petrochemical, hazardous waste and public service sectors, helping to bring the business into new regions and markets.

Simon then joined a global commercial automotive OEM as Head of Connectivity, where he led the business in the UK, creating new safety and data-driven products using rich data sources from connected truck and logistics technology ecosystems.

Simon joined Seeing Machines at the beginning of 2025 to lead the EMEA region, covering business development, project delivery, operations and supply chain.

Working throughout his career with global businesses, Simon knows the paramount importance of safety across the transport industry. He is well positioned to strategically lead the region for Seeing Machines, with a strong emphasis on industry collaboration, operational delivery and customer focus.