
Ross Moorlock is Chief Executive of Brake, the road safety charity, where he has led a transformative period of growth since taking on the role in April 2023. He joined Brake in 2017 and has previously held senior positions including Chief Operating Officer and Business Development Director, drawing on a strong background in professional services to drive strategic and operational development.
Under Ross’s leadership, Brake has more than doubled in size, growing from 37 staff in 2023 to over 70 by 2025. This expansion has significantly increased the charity’s capacity to deliver impact - particularly through Brake’s National Road Victim Service, which now supports over 2,000 families a year following bereavement or serious injury in road crashes.
Ross has played a key role in Brake’s engagement with the fleet sector, having led the launch of Brake's Fleet Champions campaign in 2019 - a global initiative to celebrate and support best practice in road risk management. He also hosts Brake’s Annual UK Fleet Champions Awards, recognising excellence and innovation among fleet operators and suppliers working to save lives on roads.
Brake’s broader strategic priorities include campaigning for evidence-based solutions to prevent road crashes and reduce harm, and delivering education programmes to improve knowledge, build skills, and shift attitudes around road safety and active travel.
Outside of work, Ross is a husband, dad to two young children, and a passionate cyclist and runner - bringing the same energy and commitment to his personal life as he does to leading change in road safety and road victim support.