James Ashford is a leading voice in vehicle safety and compliance, known for his work as a vehicle safety influencer and trusted advisor on critical issues such as the Direct Vision Standard and General Safety Regulations. As Northern Sales Manager & Head of UK Connected Services at Brigade Electronics, James drives innovation at the intersection of road safety and technology. With extensive experience across a wide range of transport sectors, James supports clients in developing robust safety operations and ensuring their fleets are equipped with the latest technology to prevent collisions.